×

    Let's talk











    Success story

    Delivering advertising intelligence on the click of button.

    Challenge

    Haymarket brand Campaign, Campaign is the world’s leading business media brand serving the marketing, advertising and media communities.

    Launched as a weekly magazine in London on 12 September 1968, Campaign has blossomed into a globally-networked franchise providing real-time news and analysis by expert commentators in eight

    territories around the world. Apart from the UK, Campaign now serves the US , South East Asia , India , China , Japan , Turkey and the Middle East.

    Campaign wanted to develop a single, global data -led intelligence tool to help grow corporate license revenues

    Additionally, Campaign’s federated business model meant that global collaboration between its teams had never really taken place before.

    Then there came along a global pandemic 2 months into the project

    With multiple brands spread across various geographies and each brand with its own campaign scheduling and frequency, the challenge was to get low level details of all activities under one roof and consistently have them updated.

    What TMotions did?

    To ensure a trusted flow of data, the team first bought R3 on board to leverage its blockchain platform Corda that allows businesses to manage secure transactions directly between parties without any leakage of transactions to other participants in the network.

    However, the data was messy and needed manipulation to get accurate visualisations to reflect trends across industries and individual agency performance. Audience feedback showed they wanted interpretation and analysis of the data and emerging trends, plus access to the raw data:

    Tmotions worked with editorial teams in our 3 key markets (UK, US and APAC) to deliver contextual analysis.

    The first phase was launched with limited features to very positive reception. However, with abundant feedback about making the solution more cutting edge, the team We went into development again, creating profiles on 81 geographical markets and analysis on 4,500 global brands to add to the 1000 global agencies.

    After further feedback, we started to offer reporting out of the system: both standard editorial analysis or bespoke monitoring

    Value Delivered

    In the current financial year, Campaign AI is set to deliver new license revenues of £270k.

    Additionally, the editorial reports produced are used to bolster our premium individual sub tier ‘The Knowledge”, increasing revenues from individual subs by 34% year on year.

    The solution has also resulted in Campaign being considered a niche intelligence provider in addition to industry news and reporting provider

    Campaign now has its first global product, which our federated editions in APAC, UK and US can sell within their own markets.

    The AI model is now being repurposed across Haymarket’s portfolio of B2B brands.

    Other Success Stories

    AUR Direct

    AUR is an independent retail supermarket group trading under the “FoodWorks” brand, has several retail stores panning across all the major states.

    learn more

    Chef

    Chef Middle east is a leading importer and exporter of the finest quality foods from all over the globe, supplying the hotel, dining and airline industries in the Middle East.

    learn more

    Haymarket

    Haymarket Media Group is a global media, data and information company .

    learn more