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    Success story

    A high valued B2B product that delivers curated updates on policy changes

    Challenge

    Haymarket Media Group is a global media, data and information company.

    Haymarket has been developing quality, trusted content since we were founded in 1957. Since their launch over 60 years ago, they have remained a private, family-owned business that is run by the Heseltine family.

    Through live, digital, print, education, data, tech services, video and audio, our brands inspire, inform and empower clients and communities internationally.

    Haymarket wanted to quickly develop and launch a policy tracker document covering environmental legislation across Europe.

    With such a discrete audience, the customers were spending lot of time and effort to collate information for their legal documents.

    The result was missing out on key features that would end up influencing the document text.

    The closest alternative for these companies were to hire expensive consultants who often lacked the complete current information.

    The key challenge was not the depth of knowledge but the speed to find the legislation changes relevant to a user.

    What TMotions did?

    In a lean product manner, the team started manually filling current changes to policies on a spreadsheet.

    As the data capturing and documenting became more structured, it was connected with a data base to pull relevant information and populate on the website.

    The end users can set up email alerts and notifications against a specific policy change.

    This feature was further enhanced to enable users to track based on features, such as subject tags or the stage a policy is at and adding group subscriptions so that a user could add colleagues to a tracker.

    Value Delivered

    After the platform was rolled out, it quickly acquired traction filling the gap of a much needed repository that dedicatedly tracks, updates and inform the users about specific policy changes.

    ENDS Europe brings you the latest European environmental news and a wide range of services including analyses, interviews, opinion pieces and updates on national and EU laws, as well as additional reports on topical issues.

    As well as constantly posting new articles on its website, the portal also send the news directly to customers email . An update is published every business day and delivered via email.

    ENDS Europe’s web archives as an unrivalled research tool to delve into past coverage.

    About 26,000 articles published since its launch in February 1997 are available to all subscribers and are fully searchable.

    In addition to being a revenue channel for Haymarket, the clear roadmap for the next 2 years , along with the growing traction has placed the ENDS Europe Policy Development Tracker on a course to be the single source of truth for staying current with policy related updates across Europe.

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